Omertá is a private global membership network designed for entrepreneurs, athletes, creatives, and investors. The membership provides access to a curated community, exclusive travel experiences, investment opportunities, business support, and lifestyle services. Omertá was founded by Jay Alvarrez and Alex Smith, based on over a decade of experience building businesses, traveling globally, and developing a system for high-performance living. The membership is a structured platform that brings together individuals who share similar values, ambitions, and pace of life.

Omertá Cortex is the guiding philosophy behind the membership. It represents a shift in how you see, decide, and move—by silencing the mental noise that creates unnecessary fear or hesitation. The phrase brings together two ideas:

Omertá – Traditionally a code of silence. In this context, it reflects the ability to quiet external opinions and internal doubt. It’s about intentional restraint—removing distraction to move with clarity and focus.

Cortex – The brain’s center for awareness and interpretation. When filled with noise—fear, overthinking, outside pressure—it limits movement and reinforces hesitation. Left unchecked, it builds barriers that don’t need to exist.

Together, Omertá Cortex means stepping beyond fear. It’s about clearing the mind so you can see what’s real, move without resistance, and live fully—beyond limitation, beyond overthinking, and beyond the noise.

Nothing is charged. Omertá runs on contribution rather than a subscription. Every member brings something from their own world: a place they can open, access to an event or experience, their knowledge, or resources like services and brands. What you bring is agreed one-to-one with the team. Not a membership fee. A part of your world.

Yes. There is one membership, and every member contributes. What each person brings is different and agreed one-to-one, so there are no tiers to choose between.

• Access to the private Omertá network of vetted members
• Entry to private WhatsApp groups focused on business, travel, and lifestyle
• Access to Global Rotation Trips at cost
• Investment opportunities in real estate and early-stage ventures
• Invitations to private dinners, meetups, and curated events
• Access to Bali-based concierge services
• Early access and preferred pricing for Omertá-branded products
• Use of Tobu Hoo wellness amenities (Bali)
• Expert-led virtual sessions across business, wellness, and performance topics (launching in the future)

Yes. Omertá accepts a limited number of new members each month to maintain curation, quality, and relevance within the network.

These are small-group travel experiences designed around performance, connection, and adventure. They take place in unique global destinations and often involve surfing, snowboarding, training, wellness, or cultural immersion. Trips also serve as opportunities for collaboration and networking.

Past and planned destinations include:

• Maldives
• Japan
• Bali
• Brazil
• Iceland
• Mongolia
• Komodo (Yacht)
• & more +

No. Members pay the base cost of each trip. Omertá does not mark up trips for profit.

Trips are reserved for members. In certain cases, non-members may be allowed to join by direct invitation or referral and must be approved by the Omertá team.

Trips are announced via WhatsApp, email, and the member portal. Participation is first-come, first-served based on availability.

Members include entrepreneurs, professional athletes, investors, content creators, and other high-performing individuals across industries. All members are reviewed before acceptance.

Members stay in touch through private WhatsApp chats, in-person events, trips, and virtual calls. The group chats are categorized by focus areas (e.g., business, surf, think tank), and direct introductions are available upon request.

Yes. A private member portal is being launched to centralize access to upcoming trips, opportunities, member profiles, and exclusive content.

• Participate in chats and calls
• Join at least one trip per year
• Share projects or opportunities with the group
• Connect with members in your area or field
• Engage with the concierge or team for travel/lifestyle support
• Use voting polls and calls to shape future trips and offerings

Members are encouraged to participate actively by sharing ideas, supporting others, attending trips or events, and contributing meaningfully in the chats or calls. There is no strict requirement, but this is an active, curated group—members are expected to treat it as such.

Members gain access to:

• Real estate projects (e.g., villas, land, hospitality developments)
• Startups and product launches backed by Omertá or its members
• Internal ventures through Omertá Holdings
• Early access to select brand partnerships

• Access to the private Omertá network of vetted members
• Entry to private WhatsApp groups focused on business, travel, and lifestyle
• Access to Global Rotation Trips at cost
• Investment opportunities in real estate and early-stage ventures
• Invitations to private dinners, meetups, and curated events
• Access to Bali-based concierge services
• Early access and preferred pricing for Omertá-branded products

The Bali-based concierge can support members with:

• Villa bookings and transportation
• Wellness programs and recovery services
• Private chef, security, and staff
• Surf, diving, and outdoor excursions
• Custom events or travel itineraries

• Launching a new member portal
• Opening additional concierge hubs beyond Bali
• Expanding investment opportunities through Omertá Holdings & Omertá fund
• Launching Omertá-branded products across wellness, lifestyle, and performance
• Hosting quarterly expert-led calls and global events
• Adding more real estate opportunities and retreats for members

If you have further questions, you're encouraged to speak directly with the Omertá onboarding team or request to connect with a current member.